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Advisor(s)
Abstract(s)
O desporto se convenientemente utilizado pode ser uma poderosa ferramenta de transformação do Homem. O Fitness é um mercado em grande crescimento, e utiliza o desporto como principal instrumento de atuação, mas aparentemente não faz uso de todo o seu potencial, pois parece existir uma grande ênfase ao nível das variáveis fisiológicas numa perspetiva de higienização do corpo, quando existe espaço para potencializar, e desenvolver, como em muito poucas áreas, o Homem holistamente, respeitando a sua individualidade, através de processos e produtos personalizados. O nosso trabalho procura alertar para esta realidade, de um desporto com mais virtualidades do que as comumente enunciadas e um mercado (Fitness) com grande potencial para as integrar e utilizar. Pretendemos elaborar uma conjetura que permita resolver o problema enunciado, criando produtos passiveis de se aplicarem no mercado do Fitness, e analisar a recetividade que os mesmos têm junto dos produtores e consumidores e quais os processos de implementação mais adequados e rentáveis.
Sport, if conveniently used, can be a powerful tool of transformation of human. Fitness is a fast-growing market, and it uses sport as the main instrument of performance, but apparently does not make use of its full potential, since there seems to be a great emphasis on the level of physiological variables from a bodily hygiene perspective, when there is room to potentiate and develop, as in very few areas, human holistically, respecting his individuality, through customized processes and products. Our work seeks to alert to this reality, a sport with more virtualities than those commonly stated and a market (Fitness) with great potential to integrate them and use them. We intend to elaborate a conjecture that allows solving the stated problem, creating products that can be applied in the Fitness market, and analyze their receptiveness to producers and consumers and which implementation processes are more appropriate and profitable.
Sport, if conveniently used, can be a powerful tool of transformation of human. Fitness is a fast-growing market, and it uses sport as the main instrument of performance, but apparently does not make use of its full potential, since there seems to be a great emphasis on the level of physiological variables from a bodily hygiene perspective, when there is room to potentiate and develop, as in very few areas, human holistically, respecting his individuality, through customized processes and products. Our work seeks to alert to this reality, a sport with more virtualities than those commonly stated and a market (Fitness) with great potential to integrate them and use them. We intend to elaborate a conjecture that allows solving the stated problem, creating products that can be applied in the Fitness market, and analyze their receptiveness to producers and consumers and which implementation processes are more appropriate and profitable.
Description
Keywords
Fitness Desporto Transformação do homem Sistemática das atividades desportivas Sport Human transformation Systematics of sports activities . Faculdade de Ciências Sociais
Citation
Publisher
Universidade da Madeira