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Publication
Hikes and levadas in Madeira: characterizing visitors and their experience
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Advisor(s)
Abstract(s)
Recent research indicates that more and more
often tourists use the Madeira Natural Park (MNP) area to
develop their physical activity, through mountain hiking
and Levada walks. This study aims at identifying tourists’
characteristics and to understand how visitors live their
experience. A survey was carried out at the end of two
different activities and the sample was divided into two
groups (G1: Levada Walks in the Laurissilva; G2: Walks
outside the Laurissilva). The data was collected immedi ately after the activity ended (total: 293; male: 124; female:
169) and people were asked about: 1. Information availa ble at the start of the activity; 2. Interaction and attention
demand; 3. Natural area visited. The data indicates that
the Madeira tourists have higher education, many are
students and teachers, the majority being European. Our
tourists are well informed about the natural environment
and more than 90% agreed that it was ideal for aesthetic
enjoyment and inspiring exploration. Our findings can
help the tourist agents to improve their products, encour age the agencies to attract new markets outside Europe
and can work as a basis for providing more guidance in
the MNP, promoting a higher ‘flow experience’.
Description
Keywords
Active tourism Flow experience Nature hikes Levadas Sports tourism Madeira (Portugal) . Faculdade de Ciências Sociais
Citation
Prudente, J., Lopes, H., Noite, J., Rodrigues, A., Vieira, S., Alves, R., & Fernando, C. (2020). Hikes and levadas in Madeira: characterizing visitors and their experience. European Journal of Tourism, Hospitality and Recreation, 10(2), 154-164. DOI: 10.2478/ejthr-2020-0013
Publisher
Sciendo